'If you have faith in the India story, then invest for long term'
What is your investment strategy?
NS: At PruICICI we follow a logical approach while investing. We ask ourselves two simple questions. First, will the company/stock be in existence after 10 years? Second, will it make more money than the other existing options in the market? As simple as this may sound, historic track record has proven that this is an excellent approach to investing in equities. During 1995, this approach worked wonderfully when equity fund managers had to chose between Tisco, Rajinder Steel and Lloyd Steel or between HDFC Bank, Apple Finance and Anagram Finance.
SS: By and large we follow a bottom up strategy for most of our funds. In the present Indian equity markets scenario, the attractiveness of India as an investment destination as a top down investment theme is taken for granted. The scope to generate alfa in the performance of funds lies mostly in superior stock selection.
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